About The Founders
Armed with remarkable insight into what motivates consumers, Hope has a reputation for looking at life through a different lens. As a branding consultant she has helped many national brands develop rewarding and sustainable relationships with consumers, more specifically women.
Her introduction of the Heavenly Bed for Westin Hotels helped change the focus of an entire industry. And her ability to understand and deliver against the emotional needs of women, led to wider aisles, better lighting and alternative merchandising strategies in home improvement stores. Whatever the challenge, Hope has always embraced it.
Her client list is long: AllianceBernstein, Lowe’s Home Improvement, Kellogg’s, Proctor & Gamble, Kraft, Kimberly-Clark, Pepsi, Unilever and Feeding America. However, today, her experience, energy and enthusiasm all come together to meet the needs of pets and the people who love them.
A seasoned executive, Bill has more than 30 years of senior management experience with global media companies including HBO, ESPN and E! Entertainment Television. Bill’s passion lies in developing innovative ways of engaging in already well-established categories through the development of new products and services that enhance existing segment offerings.
In 1998, with Internet technology still in its infancy, Bill identified a similar opportunity online and stewarded one of the first efforts to stream video, both live and on-demand via the Internet, with the award-winning ComedyNet.com. The combination of these experiences uniquely positions Bill as a visionary at the forefront of today’s media sector.
In identifying and developing WebVet, those same qualities driving the success of ESPN and E! were clearly present and provided the venture’s solid foundation.