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McDonald's Apologizes For 'Insensitive' Pit Bull Ad

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McDonald's has yanked a radio ad that implied pit bulls are a dangerous dog breed and apologized for airing the insensitive material.

In the spot, McDonald's listed "petting a stray pit bull" as something riskier than "trying a new menu item at McDonald's." The chain was advertising McBites, their new fried chicken entree.

The ad had just started running in the Kansas City area when the complaints started pouring in. A Facebook group, "Pit Bulls Against McDonald's," quickly formed and amassed over 8,000 fans.

McDonald's acknowledged the pit bull community's swift mobilization and quickly repented. They issued a statement saying, "The ad was insensitive in its mention of pit bulls. We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. We'll do a better job next time. It's never our intent to offend anyone with how we communicate news about McDonald's."

Pit bulls have received negative publicity in recent years, which has led to a fearsome reputation that is undeserved by the large majority of these dogs. From Pitbulls.org, here are 6 reasons why pit bulls make great pets:

1. Pit Bulls are Affectionate Companions

Pitbulls are wiggly, cuddly, affectionate dogs. If you don’t like dog kisses then consider another breed, because most pitbulls love licking. The same goes if you have children and you don’t want them to be a regular target for face washes. Pitbulls are not aloof – they like to remind you regularly of how they feel about you, and in general this means a lot of tail wagging and kissing.

2. Generally Healthy and Easy to Care For

Yes, pit bulls require a reasonable amount of attention. They do not, however, need a lot of care. They have short coats and are normal shedders, and only need to be brushed semi-regularly. They don't tend toward genetic disorders like some other breeds, although they should be inspected at puppyhood for signs of hip dysplasia, but this is a good idea for most medium to large breeds anyway. Most pit bulls do not get larger than 50 to 60 pounds, although there are some larger sub-breeds. And as long as you exercise the dog regularly, a pitbull can be very comfortable in a small dwelling.

3. People-Orientated, When Socialized Properly

Pitbulls love people. Although this breed frequently gets a bad rap in the media, if you have ever met a pitbull that was raised by a loving, conscientious family then you will understand how much they like to be with people. The downside of this personality trait is that they can get overexcited when they meet new people, which is something that needs to be addressed through training and positive reinforcement.

4. Pit Bulls are Loyal to their Owners

Your pit bull will be you and your family’s best friend from the day you take them home to the day they pass away. While they will be naturally protective of their family and their property, because pitbulls are so people-orientated they do not make good guard dogs. Unless you just want them to smother intruders with hugs and kisses.

5. Eager to Please

A pitbull will always do it’s best to make you happy, as long as you are clear about what you expect from them. Many people will mention the fact that this breed is notoriously stubborn, but once they realize that you are the boss, they will work hard to ensure that you were happy with them.
This breed can be challenging, and is not recommended for first time dog owners as you need to be comfortable and confident that you can handle the breed, otherwise they will pick upon the fact that you are less than sure of yourself.

6. High Tolerance for Pain

Sometimes presented as a negative trait, the fact that pitbulls have a high pain tolerance makes them exceptional family dogs. They easily (and happily) put up with the rough play of children without reacting. At the same time, pitbull owners may have to invest in prong collars, as the shoulder and neck strength of the pitbull means that sometimes an average collar will not do. It is important that when considering a pitbull as a pet that you carefully screen all puppies and adult dogs to ensure that they respond positively. Dogs of any breed that show fearfulness or aggression towards people or other dogs should be avoided, particularly as a family pet, unless you are willing to put in a lot of extra time and money into behavioural training.

To be a successful and responsible pitbull owner you need to at all times have your pet under control. Dogs should never be left unsupervised with other dogs or children, and should never be allowed to roam off leash except in controlled dog-friendly spaces. Remember that as a pitbull owner you are charged with showing the positive side of this breed, so make sure that you always have a friendly and well behaved pet.
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